Our Approach & Evaluation Method

As passionate gamblers, my team and I know what makes a good betting platform. Our overarching philosophy of betting is that, above all else, it should be fun. Our extensive list of betting operators – the websites we enjoy and visit regularly – is the result of our devotion to this great hobby.

The goal of this site is to bring our passion to other punters looking for the perfect platform: a website where everything is available at the click of a button, unmarred by onerous policies, financial hassles, and other complicated factors that ruin the fun.

We cut through the bad and bring you the best betting operators on the internet, the websites that offer everything from streaming and in-play betting, to fantasy sports, and everything in between – all the myriad betting variations that make this great pastime so appealing.

My team of committed, serious gamblers has identified a list of critical factors that must be assessed when reviewing an online betting site, and this testing protocol of ours is based on the following six essential ones.

User experience

Many elements of a website influence the player experience. The layout of the menus and action buttons can be confusing or illogical, load times unreasonably long, pay-out terms and conditions can be vague or misleading, even the colour scheme and font choices can make sites easier or harder to use. Our reviewers take all of these factors, and many more, into account and combine them into an overall rating of the site’s general usability. This isn’t mere opinion, but a definitive rating based on a repeatable, reliable rubric based on essential usability factors.

Bonuses & Promotions

Free-play options are a big draw for online betting sites. Punters are always on the lookout for exciting deals and promotions – and why shouldn’t they be? However, if a promotion seems too good to be true, there’s a good chance the fine print reveals limits and conditions that might dim the starry offer. We take it upon ourselves to analyse the bonus offers on the betting platforms we review in order to check all the details. There are good bonuses out there; it just takes a while to find them, which is why our assessment team has taken the time and done that work for you

Sports & League Variety

As experienced punters, we know it’s no fun to bet on sports and leagues you’re not interested in. That’s why we collect and publish the data on the list of sports and leagues which are supported on each betting platform. Many sites specialise in just one or two sports, with little more than token coverage of others. We mention that too. For example, football-oriented sites offer more football leagues, games, and promotions, which is fine if you’re interested in football, but you should probably take your hockey wagers to another site.

Betting Types

Different sites offer different kinds of betting. Do you prefer fixed-odds bets? Acca betting? Every gambler has different preferences. We award higher ratings to the sites that support more types of bets and we are careful to list supported bets so you can make an informed decision about where to do your betting.

Customer Support

We believe a gambling site is only as good as its helpdesk. We’ve interacted with a lot of support teams over the years and found the quality of customer support is not only essential in its own right, but that it also correlates well with the overall quality of the website. Because this is such an important factor, our hands-on review process always includes an evaluation of the helpfulness, friendliness, and availability of the site support personnel.

Banking & Withdrawal Policies

The financial part of a betting site seems simple: money in, money out. But sites use different payment processors and process payments through different sets of channels, such as credit and debit cards, electronic funds transfers, cryptocurrency, and the list goes on. In general, the more options provided, the better. Finally, we’re keenly interested in how quickly deposited funds show up in user accounts and how long it takes to receive withdrawals.

Responsible Gambling

Since it’s such a large aspect of the culture behind betting-sites.me.uk, we have included responsible gambling as an essential part of our statement of philosophy.

We love bringing great platforms to light, showing both the good and the bad in our reviews, but we know that gambling can become a problem for some people. For that reason, we support GamCare and BeGambleAware organizations which provide free professional help, and we urge everyone to gamble only with money they can afford to lose.