The Best Betting Offers of 2021

14 Best Betting Offers of 2021 - April 2021

Sportsbook

Rating

Welcome Bonus

Key Features

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1

Users Rating

Expert Review
  • Promotions include winnings boosts
  • VIP program
  • Fast Market feature
Expert Review
Expert Review

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller, Skrill and Paypal not eligible. T&Cs apply.

2

Users Rating

Expert Review
  • Generous promotions
  • #YourCall bet building feature
  • Free-to-play games with generous prizes
Expert Review
Expert Review

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 = 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

3

Users Rating

Expert Review
  • #PickYourPunt builder
  • Great variety of consolation prizes
  • No promo code required
Expert Review
Expert Review

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

4

Users Rating

Expert Review
  • Competitive odds
  • Wide range of markets
  • Generous free bets after passing a betting threshold
Expert Review
Expert Review

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits.

5

Users Rating

Expert Review
  • Cash out and Asian handicaps available
  • Play Bot feature
  • Incredible number of markets
Expert Review
Expert Review

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.

6

Users Rating

Expert Review
  • Great promotions
  • Huge live betting arena
  • ActionBet & PulseBetting features
Expert Review
Expert Review

New customers only. Min deposit £10 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Valid for 7 days, each Free Bet must be used in its entirety.

7

Users Rating

Expert Review
  • Huge number of payment options
  • Attractive bonuses
  • Enormous range of sports and markets
Expert Review
Expert Review

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

8

Users Rating

Expert Review
  • User friendly website
  • Free of charge deposits
  • Decent range of betting offers
Expert Review
Expert Review

NEW CUSTOMERS ONLY. Promo code YSKA00. Place your FIRST sports bet and if it loses we will refund your stake in cash, up to £/€10. Only deposits made using cards or PayPal qualify. T&Cs apply.

9

Users Rating

Expert Review
  • Well-known name
  • Daily price boosts
  • Great mobile betting options
Expert Review
Expert Review

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Place a single bet of a tenner or more on ANY sport at odds of 1/2 or greater and receive two £10 free bets upon settlement. 18+. Terms apply.

10

Users Rating

Expert Review
  • Fast payouts
  • Esports coverage
  • Great customer service
Expert Review
Expert Review

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply

11

Users Rating

Expert Review
  • World’s largest betting exchange
  • Bet trading available
  • Especially friendly for advanced players
Expert Review
Expert Review

New players only. 18+. To qualify you must first opt-in. You can only qualify once a week for this promotion. Weekly opt-in is required.
Place £20 or more in Exchange bets between 00:00 Mon – 23:59 Sun. Min odds of 1.5 applies to back bets. Full Terms apply.

12

Users Rating

Expert Review
  • Wide variety of payment methods
  • Enormous wagering limits
  • Year-long promotions and bonuses
Expert Review
Expert Review

Minimum deposit of £10 using deposit code 30F – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T&C’s apply.

13

Users Rating

Expert Review
  • Many live betting options
  • Instant balance transfer options
  • Payment methods include local options
Expert Review
Expert Review

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. T&Cs apply.

14

Users Rating

Expert Review
  • Kambi sportsbook platform
  • Users have access to a lot of information & insights
  • Multiple offers
Expert Review
Expert Review

18+ begambleaware.org. New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #Ad

How to Find the Best Offers

When it comes to online gambling, the internet offers it all. This means that your preferred sports, leagues, and markets are all most likely covered by dozens of reputable bookies, and you need another way to pick who to put your trust in. Why not choose by the number of extra bets and promotions each bookie offers?

As it happens, this is also the way many of them try to distinguish their platform from others. Practically everyone covers football and horse racing—but being the platform with the best grand national betting offers, for example, can be the boost they need for punters to recognise their quality. Here’s what we paid the most attention to.

What We Evaluate

User experience

User Experience

There’s no point in having incredible offers if users can’t find them and read the fine print to know whether they meet the requirements. That’s why in our first section, we check what the bookie’s website looks like, how easy it is to navigate, and what their apps are like (if they even have them).

Bonuses & Promotions

Bonuses and Free Bets

It’s no surprise that for this review, this section will be the most visited one—so we took great care to make it as thorough as necessary, so you can find all the information you need in one place. This means that this is where you find the best betting offers, as well as those that are slightly less amazing. In most cases, there’s something for everyone, meaning one man’s trash is another man’s treasure. That’s why we include even the offers that don’t seem too incredible at first glance.

Sports and League Variety

Even the greatest bonus can’t make up for the disappointment you feel when you find out that the bookie doesn’t cover the Estonian Meistriliiga -- or similar. That’s why we take a look at the sports and leagues offered, as well as the number of markets you’re likely to encounter.

Betting Types

Betting Types

Even the best betting offers feel stale if you can only use them on specific accas and not on the number of cards in a match. Nowadays, many platforms offer the possibility of creating your own bet and submitting it to them, meaning the number of different markets can skyrocket, which is especially important for the adventurous punter.

Customer Support

Customer Support

With the number of online gambling platforms, excellent customer support is a must for most. We still check whether everyone is up to snuff, so you can rest easy that your problems will be solved before you even know you have them.

Payment methods & fund security

Banking and Payment Policies

Unfortunately, many betting sites deposit offers happen to be subject to the fine print, including eligibility in the case you’re using certain payment methods. That’s why we take the time to not only check which methods are supported, but also which ones won’t cost you a bonus.

Betting Offers: What Are They?

When it comes to betting offers, there are some basic distinctions: welcome bonuses are those that only newcomers can get, while most other offers are open for newcomers and existing customers alike.

When it comes to the former, the best betting joining offers tend to be either free bet credits from the bookie or risk-free bets, meaning if it loses, you get your stake back. The free bet bonuses are either a percentage of your first stake or a set amount, usually £5-10, that helps you familiarise yourself with the way betting on the platform works. Risk-free bets are also designed to draw you out of your shell so you can figure everything out without fear.

Attracting a customer is one thing, but keeping them is a completely different beast. That’s why the best online betting offers are also geared towards veterans and loyal players. Some, for example, offer you a free bet just for placing more than a set amount of bets a week. Most platforms also offer price boosts for major events, periodic special offers, and money-back guarantees if a game ends without goals.

One key takeaway is that almost every reputable platform will offer some sort of reward system for its users. All you need to do is find the one that fulfils your requirements, depending on your sports preferences, and see if they have what you’d consider a good offer. Easier said than done, right?

Bettiton

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Key Benefits
  • No Betiton bonus code needed to participate in promotions
  • New to the bookmaker industry, but with the necessary experience to thrive
  • Extremely acca friendly, with a boost that offers up to an additional 77% in acca winnings in the case of many selections
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Bettiton

Betiton is a newcomer to the sportsbook industry, having been launched in 2020 by Arnoud Serour, former managing director of another online gambling platform Karamba. His guidance through his previous experience is arguably the main reason why Betiton has soared to the very top in such a short time and shows no signs of slowing down.

User Experience

The Betiton website is extremely easy to navigate: the left-hand side of the screen only has a choice between Casino, Live Casino, and Sports, instead of the usual clutter we’ve come to expect from platforms, and a search bar will help you look for anything specific. The bookmaker offers a Featured section with popular sports, with the rest of the choices on offer listed below them. Unfortunately, they don’t offer an app at this time, but the mobile version of their website is decent enough.

Bonuses and Free Bets

Betiton doesn’t quite have the range of promotions that many other sportsbooks do, presumably due to its newcomer status, but they do have an enviable Loyalty program — for every £40 of real money you wager, you get one reward point. Collect enough, and you can level up and enjoy special benefits, including cashing those rewards out.

The Betiton welcome bonus is also pretty decent: if you deposit at least £10 and bet £15 (or more) as your first bet, you get an extra £10 as a free bet that expires within 14 days. However, the difference between Betiton and a number of other providers is that you don’t have to wager the winnings from your free bet again—you can cash it out immediately (whereas many others require you to place several consecutive wagers first). There are some additional restrictions that are laid out in detail in their Bonus Policy.

Betiton offers a so-called Boostiton Offer, as well which boosts your acca winnings by a certain percentage of up to 77% in the case of 15-folds. To qualify for this, each selection has to be at least 1/5, which isn’t too restrictive either.  This excludes bet types where the customer can get a partial win or get their money back, like Asian Handicaps or Draw No Bet.

Sports and League Variety

Betiton has a decent variety of sports for such a young site: 29 to be exact, which include everything from football and horse racing, to esports, darts, and special betting events like musical competitions. Football is by far the most popular sport on the website, and the betting welcome bonus helps new users explore the wide variety of markets without risking too much of their own money. A significant downside is the lack of live streaming, which is relatively common for new bookies.

Betting Types

In addition to the usual betting types (pre-match and in-play), Betiton also introduces the Fast Market feature, offering highly specific bets for events that will happen in the next one to five minutes of the match, like throw-ins, corners, cards, etc. Of course, this isn’t available for all sports (as it is not applicable to many). 

Customer Support

The Betiton support team is available every day from 08:00 to 00:00 CET via live chat and email. As one of the betting sites with free bonuses, they take customer satisfaction seriously. That’s why their Help and FAQ sections cover many common issues and problems users might run into when it comes to using the website. Additionally, a Betting Guide will lead you through all the rules for gambling even beyond sports, including bingo and casino games.

Banking and Payment Policies

Betiton accepts a wide array of payment methods, including cards, eWallets, prepaid vouchers, etc. However, not all of them are available for all currencies. A Deposit Methods section of the website covers all possible varieties and their supported currencies. Users who deposit with methods other than debit cards may not be eligible to participate in their welcome offer.

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Key Benefits
  • No Betiton bonus code needed to participate in promotions
  • New to the bookmaker industry, but with the necessary experience to thrive
  • Extremely acca friendly, with a boost that offers up to an additional 77% in acca winnings in the case of many selections
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Coral

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Key Benefits
  • Great range of markets and profitable odds
  • Sterling reputation
  • Coral free bet expires within seven days of crediting
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Coral

Coral is one of the oldest and biggest bookmakers in the region, as they were established back in 1926. Their merger with Ladbrokes in 2016 also makes them one of the largest. Their offer includes brick-and-mortar shops throughout the UK, 1,845 as of 2015 but significantly more since the merger, in addition to the online gambling platform and a very popular mobile app. A number of Coral reviews online show that it is also one of the most beloved bookies, not least due to their huge selection of sports and markets, as well as competitive odds.

User Experience

Coral’s website lets you have a broad overview of events happening right now, sorted by popularity. This means that football in-play is usually loaded first so you can get right into the action, but all other sports are easily located on the left-hand side of the screen, but horse racing, tennis, greyhound racing, and virtuals are all at the top of the landing site, along with Coral promotions. They also offer both an Android and an iOS app with the same functionality of the web platform for the punter on the go. Both the website and the app offer live streaming for select events, as well as a Partial Cash Out feature.

Bonuses and Free Bets

As another reason why Coral is one of punters’ favourites in the UK, their special offers range from event-specific ones to boosts and promotions that are always available, but also free-to-play games with generous rewards. The Coral sign up offer requires users to stake at least £5 within their first two weeks at the bookie to get £20 in free bets, separated into four £5 bets. 

If your acca (at least a treble) wins, you’ll get another 10% of your winnings as a bonus. Other offers include boosts on select events, free bets after you’ve crossed a certain staking threshold, and consolation prizes—especially useful in the case your horse is beaten by a length or less.

Perhaps best of all, you don’t need to use a Coral bonus code to qualify for their promotions. Their criteria is clearly laid out in the description of each promotion, and usually includes just opting in for the offer. Plus, if you’re feeling especially lucky, you can play their free games which let you win incredibly generous prizes that can add up to £25,000 in a prize pool, meaning if you’re the only one to win, you get the jackpot—if someone else also fits the criteria, you share the prize.

Sports and League Variety

True to their reputation as one of the best bookmakers in this part of the world, Coral betting offers access to more than 40 different sports, plus other betting markets like politics, TV, music, etc. Chances are, everyone is going to find whatever it is that they’re looking for, with a wide assortment of betting markets to boot. Aside from traditional sports options, they also offer esports and virtual sports with decent market coverage.

Betting Types

As expected, Coral has a huge range of both pre-match and in-game markets at competitive odds. Plus, if you’re unable to place a bet through the website, you can give them a phone call, as the bookie still accepts phone bets. Finally, their alternative betting deals are often considered their most attractive feature, so expect to find a number of uncommon markets here.

Customer Support

Coral has a great Help section with guides and how-tos for most of their features. If you’re still unsure, you can contact their customer service. You’ll need to select the topic of your enquiry, check whether your question is already answered, and if you still need assistance, you can either live chat with them or shoot them an email.

Banking and Payment Policies

If you want to take advantage of the best new customer betting offers, you will need to open an account and deposit some funds. Coral offers all the usual methods: debit cards, eWallets, and prepaid vouchers, with some restrictions on bonuses if you opt for the latter two, so be sure to read the fine print. Coral doesn’t charge any withdrawal fees, but there are some withdrawal minimums, and they can only use the same payment method you used to make your deposit.

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Key Benefits
  • Great range of markets and profitable odds
  • Sterling reputation
  • Coral free bet expires within seven days of crediting
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Betfred

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Key Benefits
  • Rewards for braces and hat-tricks
  • Offering either the best odds or the same as major competitors
  • Great mobile apps
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Betfred

The first Betfred shop was opened in 1967 in Salford by the Done brothers (rhymes with bone), and they have since expanded into a household name in the UK. As with most local bookmakers, their focus is on football and horse racing. They have a prominent presence in the former especially, having been the official sponsor of Manchester United for seven years until 2013, and now boasting shirt sponsorship rights for RCD Mallorca.

Even though their online operations didn’t start until 2004 (relatively late, compared to many others who were already online by the turn of the century), the number of Betfred reviews shows that users don’t find many issues with this, as they are considered among the best bookmakers here, especially when it comes to promotions and offers.

User Experience

The Betfred website is incredibly easy on the eyes and equally easy to navigate. You immediately get an overview of in-play events with a Watch Live icon over those that are being streamed (you’ll need to be logged in and have a non-zero balance to make use of this feature, though). Their online betting offers are also easy to find at the left-hand side of the screen under Promotions. The bookie’s Android and iOS betting apps both support all their features so you can bet on the go.

Bonuses and Free Bets

Betfred offers many promotions, from insurance, over free bets available when you meet their criteria, to Top or Joint Price compared to other online bookmakers, which includes Ladbrokes, Coral, William Hill, Paddy Power, Bet365 & SkyBet. You can also make your own bet through the #PickYourPunt feature. 

The Betfred sign up offer is relatively generous: you need to bet at least £10 to get a bonus of £30 at odds of 2.0 or greater. The bookie also offers Double Delight and Hat-trick Heaven features, in which you bet on the first goalscorer of a match, and if he goes on to score a brace or a hat-trick, your price is doubled or tripled, respectively. This feature is available for both pre-match and in-play markets.

There are also consolation prizes, like a free bet if your horse comes in second, plus extra places on select races, and best odds guaranteed. However, your Betfred free bet expires after a week, so be sure to use it before that. There are additional criteria (like payment methods) that must be taken into account, so be sure to check before depositing.

Sports and League Variety

Although Betfred’s major focus tends to be on football and horse racing, due to the sports’ popularity in the UK, they still have an enviable selection of other sports, including esports and virtuals. You can click the star next to the name of a sport to add it to favourites for easier navigation. When it comes to leagues, football betting offers at Betfred cover even the least popular competitions from all over the world.

Betting Types

Aside from standard betting markets at any point of an event, Betfred also has the aforementioned #PickYourPunt feature: if you can’t find the bet you’re looking for, you can tweet it with this hashtag at their Twitter account and receive a price from them. This brings the number of markets above anything bookies without this feature could possibly handle. 

Customer Support

In line with the rest of their services, Betfred offers excellent customer support as well. There is a toll-free phone number for UK customers, 24/7 live chat, and email contact, so you’re likely to get the help you need — but be sure to check the Help section on their website, as many issues are already covered with step-by-step explanations of the solutions.

Banking and Payment Policies

The bookie accepts payments from debit cards, eWallets, and prepaid vouchers, but you can also fill up your account by visiting a physical shop. Although there are no processing fees, there are some deposit and withdrawal minimums that depend on the payment method. Any bonuses that need the Betfred promo code are also subject to disqualification should you use a prepaid method. Finally, your withdrawal has to go through the same method you used for depositing.

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Key Benefits
  • Rewards for braces and hat-tricks
  • Offering either the best odds or the same as major competitors
  • Great mobile apps
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InfernoBet

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Key Benefits
  • Live Multiview feature
  • Flat withdrawal fee
  • Great free bet offers available
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InfernoBet

Infernobet is one of the newest bookmakers in the industry, having launched in June 2020 and already making a name for itself. They’re operated by ProgressPlay Ltd under a white label, meaning that ProgressPlay is only hosting and operating the website and doesn’t own it outright. This also means that the reason behind their quick climb up the bookmaker ladder is largely owed to the experience ProgressPlay already has in managing online gambling platforms.

New bookmakers can often be a legitimate threat to other, well-established bookies in a short span of time, which is how Infernobet made its way onto our UK betting sites list. Even though they cannot quite match the variety of offers from older bookmakers, like live streaming or mobile apps, their bonus offers reward punters who consistently use their services by giving them free bets after wagering a certain amount.

User Experience

Infernobet’s design in black and orange, mimicking the flames from their name, may not be terribly original, but it’s easy on the eyes and simple to navigate. Along with a clean interface and a banner with all the current promotions, Infernobet offers a view of a select current event and all details pertaining to it. All markets are easy to find, but they’re also grouped together and separated from each other for easier navigating. The website also has Live Multiview, which lets users select several events they’re interested in and follow their in-match markets all at once. Although there is no mobile app for the platform yet, the website can be loaded on mobile and used without issues.

Bonuses and Free Bets

The Infernobet sign up offer requires users to deposit a minimum of £10 to receive a £10 free bet. However, make sure you haven’t already received a welcome bonus from another ProgressPlay website, as that will make you ineligible for this one. Once you’ve received the bonus and used it to win, you’ll have to wager your win another ten times before it can be converted to real money. Also, keep in mind that you can’t receive more than five free bets to your account per month.

Among their betting offers for existing customers are Infernobet’s competition-specific promotions, like getting free bets for wagering a certain amount on games from that competition. The minimum amount for wagering is usually around £25, while the free bet depends on the size of the competition—for the 2019/2020 UEFA Champions League punters could receive a £10 bonus, while Europa League only yielded £5 in free bets at the same wagering requirement.

In spite of its youth, the platform has no problem keeping its customers satisfied with bonuses. Other Infernobet promotions are mostly sport-specific free bets after wagering a certain amount (which include NBA basketball, tennis, cricket, esports, and many more).

Sports and League Variety

Infernobet has 33 sports listed on its website, ranging from extremely popular ones like football and basketball, to esports, gaelic football, and water polo. As for specific leagues, while their list is far from exhaustive, you’re still highly unlikely to not find a market to catch your attention. One significant drawback, however, is that they only cover US horse racing—a disappointment to the vast majority of UK punters.

Betting Types

Infernobet, as one of the best bookmakers, offers a wide range of pre-match and in-play betting markets, along with Asian handicaps and specific events. Although their in-play markets go quite deep, the lack of live streaming is definitely sorely felt.

Customer Support

Customer support is available between 8 am and 12 am GMT every day—both live chat and email support—and there are currently no other ways to contact a support person on Infernobet. Their FAQ can be extremely helpful, while the Betting Rules section covers every single sport available, meaning many questions can be answered this way.

Banking and Payment Policies

Infernobet offers the usual range of payment methods: debit cards, eWallets, and prepaid vouchers. But as with many a bookmaker, sign up offers are not available to customers using Skrill. Luckily, other payment methods do not fall under such restrictions. However, every withdrawal is subject to a £2.50 flat fee.

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Key Benefits
  • Live Multiview feature
  • Flat withdrawal fee
  • Great free bet offers available
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MrPlay Sport

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Key Benefits
  • Relatively new bookie
  • Huge number of markets
  • Great FAQ and Help sections
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MrPlay Sport

Mr Play is another relatively new face in the sportsbook scene, having launched in 2019, but their casino has been in existence since 2009. Like all other bookmakers and gambling platforms in the UK, they’re regulated by the UK Gambling Commission, and they enforce the international gambling regulations pretty strictly by outright forbidding citizens of certain countries to participate. Mr Play reviews show that the platform is well-respected in the gambling community, making users more likely to trust the sportsbook thanks to good experiences with the casino. 

User Experience

The platform’s white website with blue accents is certainly nice to look at, but it’s also quite user-friendly. Below the markets, you can find a welcome message, followed by tips and advice for the various sports and markets found here. Although Mr Play does not have a mobile app, the mobile version of the website is just as good as the desktop version.

Bonuses and Free Bets

The Mr Play sign up offer requires users to deposit at least £10, bet the same amount (at least 2.0 or 1/1 odds) to receive a £10 free bet token that must be used within two weeks. The platform also offers a betting tournament so you can compete against fellow punters for monetary rewards, collecting points so that £1 of each bet counts towards your final score (so that the winner is not automatically the person wagering the largest amount).

Mr Play also offers extra winnings for accas (at least four-fold) of up to 77% for a winning 15-fold acca. No Mr Play bonus code is available on the sportsbook, unfortunately, but we’re hoping for more promotions as the bookie gains experience.

Sports and League Variety

MrPlay offers 30 different sports and a decent number of leagues for each—including Moroccan football, Swedish ice hockey, and handball championships, so the chances of not finding what you’re looking for are reasonably slim. Aside from sports, you can also bet on specials, like music awards or TV shows, but these markets are significantly smaller and less popular than sports.

Betting Types

MrPlay may not have the best free bet offers that more experienced bookmakers do, but their betting types, both pre-match and in-play, make up for this decently. Each event has the number of markets on the right-hand side of their tab, which include all the standard ones: who will win, what the score will be, winning margin, but also Asian Handicaps and specifics like clean sheets in football, etc.

MrPlay also adds PulseBetting to the list so you can place your wagers on events to happen within narrow time frames, ranging from 30 seconds to 10 minutes. When it comes to betting offers in the UK, Mansion Bet has the same feature, but it is becoming increasingly popular so it may become a common part of a platform in the future. This increases the number of available markets significantly. Although they don’t have a live streaming feature, which would truly elevate the betting experience, they have a match tracker with detailed statistics so you can always be sure you’re making an informed choice.

Customer Support

The Mr Play support team is available seven days a week from 08:00 CET to 00:00 CET through both live chat and email. Meanwhile, be sure to check their FAQ and Help sections—the terms for all their best betting offers are clearly laid out, as are all the rules of the games, winning limits, common issues and pitfalls. In other words, with a little patience and the will to dig deep, you’re very likely to get the assistance you need from there.

Banking and Payment Policies

Debit cards, eWallets, and prepaid vouchers are all accepted payment methods at MrPlay, especially when it comes to depositing. However, as is the case with the vast majority of bookies, using anything but debit cards to make your first deposit will disqualify you from any Mr Play free bet, so tread carefully. Withdrawals are made in a Closed Loop system, meaning you’ll be paid out to the same payment method that you used for depositing. If this is not possible, you can use another method, but you are likely going to have to provide additional identification for Know Your Customer purposes.

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Key Benefits
  • Relatively new bookie
  • Huge number of markets
  • Great FAQ and Help sections
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MansionBet

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Key Benefits
  • ActionBet and PulseBetting as great additions to usual betting
  • Limited number of payment options
  • Social media accounts offer constant news and updates when it comes to promotions, free offers, etc.
  • Cash Out possible both entirely and partially if you want to minimise your risks
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MansionBet

MansionBet is a relatively new addition to the sportsbook sector, having launched in 2018 as an offshoot of Mansion Ltd, an online gambling company registered in Gibraltar. MansionCasino and MansionPoker are both recognised, well-established brands, so the launch of MansionBet guaranteed a decent, polished bookie for the discerning punter. Even before launching the sportsbook platform, Mansion was part of the English Premier League, having sponsored Tottenham Hotspur FC for four years since 2006, and as the shirt sponsor for both Crystal Palace FC and AFC Bournemouth since 2015 (becoming the latter’s Principle Partner in 2017). 

User Experience

Similar to its competitors, the Mansion Bet welcome offer is the first thing you see when you visit their website. Other than that, the website has football, horse racing, darts, and table tennis among its featured sports, but others are also easily found. The platform’s mobile app also performs decently, but if you’d rather not install it, you can access the mobile version of the website just as easily.

Bonuses and Free Bets

The new customer offer from Mansion Bet needs newcomers to register and stake at least £10 on any sports with odds more than 2.0 to get your first £5 free bet, and after it’s settled, you’ll get another three £5 free bets for a total of £20. Each Mansion Bet free bet is valid for seven days, so be sure to use them up in time. 

Some other interesting promotions include a £5 free bet for every winner you back with odds of 3/1 in the UK and Irish horse racing, and you only need to opt in to be eligible to receive them —there’s no cap on how many free bets you can get. If you’re beaten by a head or less, you can get up to £25 of your bet refunded. 

Among their exclusively mobile betting offers is also the #MakeABet feature, which lets you create accas of up to six different markets with incomparable odds (only available for pre-match betting).

Sports and League Variety

More than 30 sports offered at Mansion Bet, combined with thousands of markets on worldwide leagues and competitions, make for a great betting experience. Each event has the number of total markets on the right-hand side of the tab. The vast majority of games will at least have statistics like previous form, top scorers, upcoming fixtures, etc., so you get the complete picture. Aside from sports, you can find a range of real-world events you can bet on. 

Betting Types

Mansion Bet offers ActionBet and PulseBetting features, where bets are changing in response to what’s happening on the pitch. Since the timespan to make those bets is pretty short, the odds tend to be much higher than what can usually be found. Both are great innovations for experienced and casual punters alike.

Many markets can be additionally boosted and accas insured, depending on what events are available at the moment. For example, backing a winner in a horse race will net you a free bet, while a match day filled to the brim with exciting football fixtures can have a special acca boost and/or insurance, no MansionBet bonus code needed—all you have to do is opt in and you can take advantage of the same offer within the prescribed limits, leading to a whole new level of betting types you get access to.

Customer Support

Aside from live chat, phone, and email, Mansion Bet’s customer service is also available through their Twitter handle. However, one thing the website does not have is a dedicated FAQ section, which means any specific questions are best posed directly to their employees.

Banking and Payment Policies

Mansion Bet accepts debit cards, PayPal, and a prepaid Paysafecard as payment options. There are no fees, and the minimum deposit is £10. For many betting sites, promotions are only available to users who make a deposit with a debit card, and Mansion Bet is one of them.

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Key Benefits
  • ActionBet and PulseBetting as great additions to usual betting
  • Limited number of payment options
  • Social media accounts offer constant news and updates when it comes to promotions, free offers, etc.
  • Cash Out possible both entirely and partially if you want to minimise your risks
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Bet365

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Key Benefits
  • One of the best introductory betting offers
  • Wide variety of bonuses and offers on different sports
  • No deposit and withdrawal fees
  • International popularity guarantees good coverage of sports from both the British Isles and worldwide
  • Stellar reputation, largely owed to owner’s transparency
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Bet365

Bet365’s ads will tell you they’re “the world’s favourite online sports betting company.” Whether that claim holds up is up for debate, but one thing is certain: as far as famous betting companies go, they’re a household name. They’re owned by the Coates family, which is among Britain’s top 50 wealthiest families, and they’re also famous for their charity work.

The company headquarters are located in Stoke-on-Trent—incidentally, the Coates family also owns Championship club Stoke City FC—but they also have offices in Manchester, Gibraltar, Malta, Bulgaria and Australia, and employ over 4,000 people. A number of different Bet365 promotions add to their appeal, not least of which is their extremely generous welcome bonus which remains unparalleled in the betting world. Aside from the UK, they also hold licenses in Gibraltar, Spain, Italy, and Denmark, making their user base varied and international, which their sports betting variety duly reflects.

User Experience

Although newcomers to the betting space might find Bet365’s landing page a little overwhelming at first, the website is incredibly easy to use and runs smoothly, even on mobile. But if you intend to use devices other than your desktop for betting through this platform, their equally well-built app is still a (slightly) better choice.

Bonuses and Free Bets

The Bet365 sign up offer will net you up to £100 in free bets. However, this is only available for new customers who make a qualifying deposit of at least £5, where Bet365 matches your deposit 100% up to £100. This means that if you deposit £20, you get £20 from them in free bets—but if you deposit £150, you only get £100 from the platform. Once you’re on, however, you can make the best of a number of different bonuses. For example, if you bet on a standard Full-Time Result before the match, and your team gets ahead by two goals at any point during the match, you will get paid out regardless of the end result.

As for Bet365 free bets, it must be said that the bookie drops the ball in this regard somewhat. At the time of writing, excluding the welcome offer, there was no way to get free bets, but the bookmaker makes up for it through other offers like Bore Draw Money Back, which means that if you place a pre-match Correct Score, Half Time/Full Time or Scorecast bet on a soccer game (any and all included) and the game ends without goals, your stake is refunded.

Sports and League Variety

Whatever you’re looking for, chances are, they have it. A wide variety of sports offers answers for those who really want to use their Bet365 bet credits on lacrosse, cricket, or even esports. Further proof of their dedication to variety: you can also bet on the Vietnam Cup for Women here. 

Betting Types and Markets

When it comes to offering a bunch of variety, Bet365 takes its purpose very seriously — and the number of betting types and markets (as well as the bonuses you can score on those) are no exception. Even if you’re bored with the usual sports betting, you can find a Politics tab and try your hand at guessing the future elected officials in the UK, US, and Australia. 

Customer Support

Out of all the bookmakers on our best betting site offers list, Bet365 offers easily one of the best customer support lines available 24/7, 365 days a year. Aside from the relatively common email support, you can also get help significantly faster if you use their live chat feature, or even give them a call.

Banking and Payment Methods

With 28 supported currencies, a wide number of supported payment methods like credit and debit cards, PayPal, and even wire transfers, the odds of being unable to deposit or withdraw funds with Bet365 are quite low. Additionally, all deposits and withdrawals are free—no hidden fees lurking in the fine print.

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Key Benefits
  • One of the best introductory betting offers
  • Wide variety of bonuses and offers on different sports
  • No deposit and withdrawal fees
  • International popularity guarantees good coverage of sports from both the British Isles and worldwide
  • Stellar reputation, largely owed to owner’s transparency
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Paddy Power Betting Offer

paddypower cover image short review Key Benefits
  • Great customer support
  • Instantaneous deposits
  • Free games with great prizes
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Paddy Power Betting Offer

Paddy Power is an Irish bookmaker, founded in Dublin back in 1988 through the merger of three separate Irish bookmakers, later expanding into the UK at the turn of the century. An aggressive (and largely controversial) marketing and expansion strategy meant that they quickly took the spot of arguably the most popular bookmaker in Ireland, while their UK presence doesn’t lag too far behind either. They have a reputation for brutal honesty and a coarse sense of humour, which appeals to many no-nonsense fans.

User Experience

Paddy Power reviews by users go far to show exactly why the bookmaker keeps people loyal: users praise “super fast” withdrawals, a great mobile app, and incredible odds. Their website is pretty easy on the eyes in a green-and-white palette, keeping in line with their image, and finding your way around is reasonably simple. A banner at the top of the landing site lets you scroll through their most popular betting offers and extra features, like setting a loss limit on your account.

Bonuses and Free Bets

If you enjoy having a large number of offers and promotions at your disposal, you’ve come to the right place. The Paddy Power sign up offer lets you choose one of several different offers. One is a £10 Risk-Free First Bet, where you bet £10 and in case it loses, you get your money back in cash. Another is the bet10 get 30 offer, where you place a £10 qualifying bet and receive three free bets, each valued at £10. The bookmaker also lets you try their enhanced offers for your first bet, but those are subject to separate rules.

For all of these bets, you will need to meet the minimum-odds requirement (if there is one), and you’re only eligible for a single sign up offer. Claiming one of them means you can’t try any others, so make sure you know which one you’re going for. Paddy Power doesn’t require any promo codes when signing up.

Existing users can also make use of a wide variety of bonuses and offers. For horse racing aficionados, if your horse finishes 2nd, 3rd, or 4th, you can get your money back. Similar to Bet365, there is an offer where you get paid out if the team you bet on leads by two goals, no matter how the match ends. Betting at least £10 pre-race on a horse, and you can win a free power up, credited to your account two hours later, that you can use within 48 hours on a race of your choosing. Possibly best of all, Paddy Power offers also include free games where you can win up to £300 per week.

Sports and League Variety

Paddy Power has over 40 different sports, including esports, virtuals, and fantasy games, aside from more traditional options, whereas the platform’s focus is on football and horse racing. They also cover a pretty extensive selection of leagues, from major to minor, which means almost everyone can find something to suit them. 

Betting Types

Aside from the usual betting types, the platform also offers in-play betting, which is especially useful with their live streaming service. Many clients also like to make use of Paddy Power free bets, offered as incentives when a bet lets you down, or rewards if you complete an offer successfully. Those can be used across all markets, making them incredibly versatile while saving your (actual) money.

Customer Support

Paddy Power’s reputation for customer service precedes them with good reason: live chat is available 24/7, as is a free telephone number — and if you’d rather shoot an email, expect your answer within three hours. If you’re not too pressed for time, their FAQ also does a nice job explaining common problems.

Banking and Payment Policies

Deposit options at Paddy Power include Neteller, Entropay, Maestro, Skrill, PayPal, paysafecard—but be aware that some betting deals will be unavailable to users of Neteller and Skrill. You won’t be able to use paysafecard for payouts though, but the other options stay the same. Debit card withdrawals are also possible, although they take 2-3 days, while the aforementioned options tend to be much quicker. There are no fees for either depositing or withdrawing funds.

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Key Benefits
  • Great customer support
  • Instantaneous deposits
  • Free games with great prizes
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Virgin Bet

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  • Limited number of promotions
  • Decent deposit and withdrawal limits
  • Great football and horse racing coverage
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Virgin Bet

Virgin Bet is a new player on the UK bookie scene, having launched in May 2019 and heavily relying on the Virgin brand recognition. However, they’re not merely riding Virgin’s coattails: their quality, sophistication, and feature-packed platform are all an integral part of their dizzying climb to the top. The company is owned by the UK-based Gamesys Group Plc, which purchased Virgin Group’s Virgin Games subsidiary in 2013 and entered a trademark agreement with them. In other words, while Virgin Bet doesn’t belong to Virgin Group, they have the latter’s blessing to use their logo.

User Experience

Virgin Bet is widely considered one of the best new sports betting sites, and just a glance at their website shows why. The interface looks polished, and all the important tabs can be found on the left-hand side of the screen. Those include all your bets in one place, in-play, promotions, as well as their casino (which redirects you to a part of the website separate from sports). The platform also has a mobile app available for both iOS and Android with a slightly different interface, but no more confusing than their web counterpart—simply optimised for mobile use, and widely considered to be one of the best betting apps on the market.

Bonuses and Free Bets

The Virgin Bet sign up offer isn’t necessarily the best in the market, but it’s reasonably fair, considering they’re a newcomer to the space. The offer is only available to residents of Great Britain who place a qualifying bet of at least £10 within 14 days of creating an account at minimum odds of 1/2, and it gives them two free bets of £10. 

They don’t have many promotions other than this. There are some price boosts for major events and Best Odds Guaranteed for horse racing—and that’s it. Again, this is most likely due to the fact that they haven’t been in business for very long. As of right now, there is no Virgin Bet bonus code that could make up for the lack of diversity in terms of offers, so players looking for that are likely better off sticking to other options.

Sports and League Variety

Although football and horse racing are the most prominent sports, owing to their popularity among fans, Virgin Bet offers more than just a few sports. The Featured section, found on the left-hand side of the screen, shows the sports that are most popular on any given day (usually due to matches being played that day), and the total comes up to around 30 sports types that include the likes of beach volleyball, badminton, and esports. 

Betting Types

Once you’ve signed up, the Virgin Bet free bet tokens you receive are great for a relaxed perusal of the bookmaker’s offers. Although their pre-match markets are impressive, their biggest strength is the in-play section with a tremendous number of markets available at any time. These include your usual single, acca, and multiple bets, as well as a myriad of other options where you can bet on the number of goals, either total or during each half, the goal difference, who the goalscorer will be, etc. In short, you can have as much (or as little) fun as you like!

Customer Support

According to Virgin Bet reviews, customers are generally happy with the customer support they receive. For general enquiries, the Help & FAQs section offers a decent overview of common questions, while a more urgent matter can be solved through their live chat or submitting a request through the online form. 

Banking and Payment Policies

Debit cards, eWallets, and prepaid vouchers are all accepted payment methods—note that credit cards are no longer accepted. There’s a minimum of £10 for both deposits and withdrawals, while the maximum depends on your preferred method. Their limited betting promos mean that users don’t have to worry about being unable to participate in bonuses if using a certain deposit method, as there are no restrictions on the welcome bonus. Deposits are processed instantly, while withdrawals can take anywhere from one to four working days, except in the case of PayPal, where your money should appear within 24 hours. You can also only withdraw funds to the deposit method you last used as an added security measure.

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Key Benefits
  • Limited number of promotions
  • Decent deposit and withdrawal limits
  • Great football and horse racing coverage
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Betway

betway sports best betting offer image Key Benefits
  • Great promo choices for football fans
  • Good welcome bonus
  • Restricted in some areas around the globe
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Betway

Betway is a global online gambling company that’s probably best known for the fact that they own an impressive number of gambling licenses, which are from the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Sweden, Mexico, South Africa and Ireland, with Portugal to join them soon. Their popularity across the globe is helped by the fact that they paid out the biggest online jackpot from a slot machine, valued at more than £13 million, which is now a Guinness World Record. They also sponsor a number of UK-based sportsbook events, including horse racing, tennis, darts, boxing, football, snooker, and esports.

User Experience

The Betway sign up offer is the first thing you see when you visit their website—both for sportsbook and casino users. The Sports tab gives you a great overview of everything currently going on, and all the promotions are easily found on the right-hand side of the screen. A Quick Links tab shows you the most popular selections that you might find helpful, from Daily Events, some promos, to leagues and competitions. Their mobile app is also decent and offers everything available in the browser version as well.

Bonuses and Free Bets

Aside from the new customer bonus, which fully matches your first bet up to £10, Betway promotions are mostly geared towards football and horse racing fans. For example, if the horse you bet on comes in second, the platform refunds you up to £10. In the case of football, any major event will have some sort of promotion going on—for example, if the team you bet on scores first but doesn’t win, you still get paid out as a winner (up to £10 of your bet goes towards that promotion). You get the same payout for the NBA if your team leads by 16 points at any point during the game.

Betway also offers what’s considered among the best matched betting offers on the esports market, up to £10 on the first game of the day for every Saturday during the LEC Summer Split. This sort of offer depends on the esports event currently happening, so for up-to-date information, be sure to check out Betway’s website.

Then there are the free quizzes: pick the first goalscorer in four different football games, for a jackpot of up to £100,000. A similar offer called Four to Win is available for horse racing.

Sports and League Variety

The range of Betway offers includes over 30 sports, special events like the Olympics, as well as politics and reality TV shows, which all come up to more than 12,000 markets you can choose from. Along with live streaming, in-play betting and pretty high betting limits, Betway offers something for everyone.

Betting Types

Aside from all the conventional (and some less so) betting types, Betway also has a #BetYourWay feature, which lets punters tweet at the bookie with the hashtag and request a price for their unique bet. They will reply once your bet has been added to the site. You can also browse a number of existing #BetYourWay options and see exactly what people are able to come up with—according to many users, this is one of the best betting site offers that are currently available in the UK.

Customer Support

Betway’s size does not allow less than top-notch customer service, and the platform doesn’t disappoint. Aside from 24/7 live chat and a free phone number, which both guarantee your problem will be solved within minutes, you can also contact them by email and receive your reply within six hours. Another useful feature is the FAQ section, which extensively covers any issues you may have with your Betway free bet, so be sure to peruse that before contacting customer support as you may find your answer that way.

Banking and Payment Policies

Betway supports a number of payment options including debit and credit cards, bank transfers, Skrill, Neteller, etc., but their limits for both deposits and withdrawals tend to vary. For most, the deposit minimum is either £5 or £10, but if you’re using EcoCard, it’s £250, so keep that in mind.

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Key Benefits
  • Great promo choices for football fans
  • Good welcome bonus
  • Restricted in some areas around the globe
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Betfair

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  • Exchange betting available, which also means an infinite number of markets as long as you can find someone to bet with
  • Small fees and commissions possible
  • Fixed-odds betting also available
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Betfair

Betfair is the world’s biggest online betting exchange founded relatively recently, in 2000, and claiming to have more than 6 million worldwide customers and a turnover of more than £50 million per week. It merged with Paddy Power in 2016 to create Paddy Power Betfair, which is now called Flutter Entertainment. They also have a Cash 4 Clubs sports funding scheme for local community sports clubs. It should come as no surprise, then, that they’re extremely trusted by their users as a household name throughout the UK. 

User Experience

For those who don’t know what this bookie’s offers entail, navigating their landing site can be a little hard, especially if you don’t know whether you should click on Exchange or Sportsbook. Luckily, you can learn more about the Exchange through their homepage to see if this is for you or just head straight on to fixed-odds betting, which is what the vast majority of gambling platforms offer. Beyond that, finding the sport and market you’re looking for is incredibly straight-forward, as everything is properly listed without cluttering up your screen.

Bonuses and Free Bets

It must be noted that the Betfair sign up offer is only valid for the Exchange, meaning you won’t be able to make use of it through the traditional bookmaker system, which the platform also offers (more on the difference below). 

Another offer on the exchange is the Free Bet Streak, where every time you place a winning bet, you get a free bet matching that stake without limits, meaning you get free bets right until you lose. You can cash those free bets out, but be aware that you won’t qualify for any more free bets, so choose wisely. The Betfair free bet awarded through this promo must be used within 72 hours. 

There’s a similar thing on the Sportsbook as well: placing a £20 winning bet awards you a free bet of £5, and if you win with that, you get another £5 in free bets. Betting £20 on multiples will also get you a £5 daily free bet. The platform also has the usual price boosts for major events, so be sure to check those out.

Sports and League Variety

Betfair offers 28 sports categories with an envious number of markets. Punters can make great use of both pre-match and in-play betting options with Betfair promotions, and in-play, when combined with the platform’s live streaming, tends to be a fan favourite. With a number of different tips and previews, as well as a bet calculator, betting becomes even more fun. 

Betting Types

This is where we talk about the difference between Betfair’s Exchange and their Sportsbook. You’re most likely already aware that a sportsbook offers fixed odds betting, sometimes known as SP betting, meaning there is no fluctuation at payout. However, an exchange removes the bookie, having people bet directly against each other. Having both an exchange and a sportsbook is widely considered among the best betting offers a gambling platform can have. In the case of an exchange, if one user bets that something will happen (“backing”), you can bet the opposite, that that thing will not happen (“laying”), and the two of you get matched if you agree on the odds. Since there is no margin for Betfair, winners pay a small commission to the platform.

As we’ve already mentioned, Betfair also offers a sportsbook, where you bet against the exchange at the odds advertised on their platform, with only some slight room for change due to odds boosts and similar.

Customer Support

One of the best sports betting offers also means one of the best customer support services, at least in this case. Aside from a live chat (answered within seconds) and an on-site contact form (answered within four hours), the FAQ section also offers an in-depth overview of the most common issues you may run into.

Banking and Payment Policies

Available payment methods include cards, bank transfers, Neteller, Skrill, PayPal, and Paysafecard, some of which are subject to fees. To use a Betfair bonus code, you will also need to deposit a certain amount into your account. Withdrawals may be subject to additional identity checks.

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Key Benefits
  • Exchange betting available, which also means an infinite number of markets as long as you can find someone to bet with
  • Small fees and commissions possible
  • Fixed-odds betting also available
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888sport

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Key Benefits
  • Incredible number of payment methods
  • Decent sign up offer, but with restrictions
  • Platform rewards regular punting, as well as winning at high odds
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888sport

888sport is one of the few platforms using its own software, instead of a third party. Although their markets cover worldwide sports events, most of their focus is still on Europe, but they were also one of the first non-US gambling companies to operate in the States when the Nevada Gaming Commission granted them a license for online gaming in 2013. Although the owner of 888sport offers gambling since 1993, the sportsbook is a relatively recent addition, founded in 2008. 

User Experience

Since the 888 casino was already well-established before the bookie even came along, the latter’s landing page does not offer any games other than sports betting, which some hardcore sports fans may prefer. You can still navigate to the casino and poker sites, but they’re not completely interconnected. As far as the sportsbook is concerned, navigating it is relatively straightforward: the landing page has featured bets and live markets, while all other sports can be found from the left-hand tab, which is also where the link to their blog is. 

However, many 888sport reviews show that customers tend to be disappointed with their iOS app and prefer to stick with the web version. This is also the case for Android users, whether they like it or not, since there is no app at all for this OS. They do have a mobile site for punters on the go, but that doesn’t quite scratch that itch the way an app would. 

Bonuses and Free Bets

888sports is one of the best platforms when it comes to bonuses, promotions, and various offers, especially for punters who become the platform’s regulars. Compared to the rest, the 888sport sign up offer is actually on the small side—you place your first qualifying bet of at least £10 (£20 for Each Way bets), and you get three £10 free bets for a total of £30 (not available for users of PayPal, Muchbetter, Paysafe, Neteller, and Skrill). 

One promotion that’s available on all sports is in case you win at 4/1 odds or bigger with a stake of at least £10, which gives you a £5 free bet. A free predictor game lets you pick the win-draw-win results of eight games in total, letting you win up to £8,000 in cash if you get them all right (if you fail, you’ll get a £1 free bet for each pair you guessed right). Keep in mind that every 888sport free bet you may get expires after seven days, so there’s no use hoarding them.

Sports and League Variety

888sport offers around 30 sport varieties including esports and virtual sports, but their markets are rather UK- and Ireland-centric. This may not be a bad thing if that’s what you’re interested in, but if you’d like to try your hand at some foreign markets, this may not be the place for you.

Betting Types

The platform offers your usual betting types, along with a Bet Builder for unique odds, which lets you combine markets within the same event, both pre-match and in-play. However, these are far from boring, especially when combined with constantly running 888sport promotions, which means you can get pretty creative.

Customer Support

Although 888sport offers all the usual customer support methods, you may find yourself waiting slightly longer than anticipated since they are still following some COVID-19 lockdown measures. This means that some services are only available during business hours. However, the FAQ section is available and extremely helpful, covering questions such as technical issues, what the registration process entails, and sports rules, odds converters, and bet builders.

Banking and Payment Policies

888sport offers a huge variety of payment methods, including cards, prepaid vouchers, eWallets, and bank transfers. However, their betting sign up offers are contingent on you only using debit cards at least for the first deposit that qualifies you for their welcome bonus, so if those are important to you, make sure you read the fine print carefully. Withdrawals are done to the same method used for depositing. If that’s not possible, expect to have to provide more identification before you can get your money.

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Key Benefits
  • Incredible number of payment methods
  • Decent sign up offer, but with restrictions
  • Platform rewards regular punting, as well as winning at high odds
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William Hill

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Key Benefits
  • There are payment options for everyone
  • The William Hill free bet doesn’t expire as quickly as on other platforms
  • Decent bonuses for a wider range of sports than most
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William Hill

William Hill is one of the oldest and most reputable bookmakers on the UK market, established in 1934 at a time when gambling was illegal. The company now operates worldwide and has close to 1,600 licensed betting offices all over the UK and 2,300 betting shops, employing around 14,000 people total.  William Hill offers everything your gambling heart might want, including a sportsbook and a casino, with a reputation of Britain’s favourite bookmaker to boot. They also sponsor the annual William Hill Sports Book of the Year award which is dedicated to excellence in sports writing.

User Experience

The William Hill website is pretty easy to navigate, although sports betting seems to disappear between all the other games. The interface looks high-end, in line with their whole presentation, and you can even choose the odds format you prefer. A quick button takes you to all live events, while a Search bar just below that can help you locate the exact markets you want to bet on. William Hill reviews show that the apps, both iOS and Android, are also held in high esteem among their users, but for punters who don’t want to commit to downloading an app, their mobile site works just as well.

Bonuses and Free Bets

When it comes to offers and bonuses, the bookie’s reputation still holds up under scrutiny. For example, new customers who bet at least £10 on odds 1/2 or greater will receive £30 in free bets, in two £15 denominations, to be used within 30 days (which is longer than many platforms offer). To claim this offer, you’ll need to use the William Hill promo code during sign up.

William Hill also offers different bonuses and promotions on a wider range of sports than many others. This means that, aside from football and horse racing, fans of golf, cricket, and tennis are also likely to find something to suit their needs. UK and Irish horse and greyhound races also have best odds guaranteed, and the bookie also offers great bet boosts for accas, which include one bet boost per customer per day on accas with three or more selections, excluding horse and greyhound racing.

Aside from general offers and bonuses, William Hill promotions often include current events like derbies, so make sure you’re keeping your eye out for anything you may like.

Sports and League Variety

William Hill’s middle name is variety, so you’re likely to find anything and everything here. With 33 different sports sections and tens of thousands of monthly markets, the reason why many punters choose this platform is abundantly clear. Plus, if you fancy a non-sports bet, the Politics section offers incredibly interesting selections with an in-depth explanation of why they consider politics, both domestic and international, a fruitful area for gambling.

Betting Types

It turns out there are more reasons many punters choose this platform: the odds are among the best in the UK, and the Top Price Guarantee is standard for football betting offers. Live betting also has a Cash Out option, and in-game stats will make your live betting an even smoother affair.

Customer Support

William Hill customer support is offered in a wide variety of languages, and they’re available 24/7. UK customers can reach them over the phone as well, and they’re also reachable on public holidays. Plus, the FAQ page is pretty exhaustive when it comes to common issues.

Banking and Payment Policies

Since William Hill is international, the number of payment options is absolutely astounding. They accept debit cards, eWallets, Apple Pay, cash transfers and online banking, plus vouchers and prepaid cards. However, the William Hill sign up offer is unavailable to those using PayPal, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra, or Postepay—in other words, any of the eWallets and prepaid vouchers on offer. Although they have minimum withdrawal limits, if your total balance is below that limit, you will still be able to withdraw it all (but not partially). You can also set your own deposit limits if you want to.

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Key Benefits
  • There are payment options for everyone
  • The William Hill free bet doesn’t expire as quickly as on other platforms
  • Decent bonuses for a wider range of sports than most
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Unibet

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Key Benefits
  • The free bet expires within seven days
  • Self-imposed deposit limits available—limit decreases effective instantly, increases take 24 hours to process
  • Extremely high rewards through the friend referral program
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Unibet

Unibet is one of the best-known online gambling platforms, founded in 1997 and first taking bets over the phone. They launched their first website in 1999, and they’re now accepting around 11 million players from over 100 worldwide countries. They’re part of the Kindred Group, renamed from Unibet Group in 2016 as part of a multi-brand strategy, which also manages 10 other gambling platforms. They also sponsor a large number of sports clubs: in England, it’s the football clubs Aston Villa, Preston North End, and Middlesbrough and the Warwickshire County Cricket Club. Unibet reviews show that customers generally trust the bookie and hold it in high esteem.

User Experience

The Unibet website first lets you choose among a number of different locations from all over the world, and if you can’t find your own there, you get to choose a general website in English, Spanish, French, and Russian. Of course, the UK has its own website with localised offers, focusing mostly on football and horse racing. Their sports app is separate from the casino and poker apps, and is available on both iOS and Android.

Bonuses and Free Bets

The Unibet sign up offer is designed to take the pressure off newcomers: if your first sports bet (minimum £10 deposit and £1 bet, minimum odds 2/5) loses, you get your money back, up to £40, along with a £10 casino bonus. The same offer is available for racing, but they’re claimed separately, and one cancels out the other. This is due to racing (greyhound, horses, and harness racing) being separate from other sports on the Unibet platform, and the popularity of racing in the UK proves that this is a good thing for many users.

Their other promotions are pretty extensive and cover football, horse racing, tennis, and major US Sports. One of the best Unibet promotions currently available is the Refer a Friend bonus, where you can get up to £250 for inviting five of your friends, and each subsequent friend who accepts the invitation nets you an increasing amount of money. This means your first friend will get you £30 and your fifth one gets you £70, with increments of £10 between each. To get the bonus, each of your friends will have to meet Unibet’s wagering requirements within 60 days from signing up.

You’re also allowed to change your mind and Cash Out before the match starts, as long as the odds have stayed the same. 

Sports and League Variety

Unibet offers 34 sports markets, including lacrosse, pesäpallo, and chess. On your left-hand side of the screen, you can see the number of bets available for any category at any given moment, making it easy to check where everything is going on. Everything else is eclipsed by football, however, as it had more than 33,000 markets at the time of writing. However, sports and racing are considered two separate categories, so don’t be confused if you can’t immediately find the latter.

Betting Types

With the number of available markets, we’d be hard-pressed to find something Unibet doesn’t support. This is especially true when it comes to football: any match insights you can imagine have their odds already set, along with Unibet promotions for major events, and you can bet on even the most advanced statistics like the number of offsides or fouls committed.

Customer Support

Unibet offers one of the most extensive FAQ sections we’ve encountered. Even if you can’t resolve your issue that way, their customer support agents are very kind, prompt, and available in a number of languages. The likelihood of your issue remaining unresolved after a short amount of time is very small. Keep in mind that you don’t need a Unibet bonus code to claim any of their available bonuses.

Banking and Payment Policies

Unibet accepts debit cards, eWallets, Paysafecard, bank transfers, Trustly, and Apple Pay. You can even set a deposit limit if you feel the need to restrict yourself. Withdrawals may be subject to extra security checks.

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Key Benefits
  • The free bet expires within seven days
  • Self-imposed deposit limits available—limit decreases effective instantly, increases take 24 hours to process
  • Extremely high rewards through the friend referral program
Claim bonus More details

Frequently Asked Questions

How to get a betting promotion?

Most websites only need you to sign up and sometimes enter a promo code. This is mostly done to make sure you read their terms and conditions carefully. For promotions other than the new betting offers, you’ll need to fill the requirements set by the platform—sometimes just opting in is enough. Of course, you need to make sure you actually fulfil all the criteria such as bet types, locations, payment methods, etc.

What are the different types of online bookmakers sign-up offers?

Most of the types can be separated into two categories: free bets and risk-free bets. Free bets give you a certain amount of money you can use to place another bet, while risk-free bets guarantee that should your slip lose, you will get your stake back. Winnings from some free bets need to be used for betting multiple times before you’re allowed to withdraw your money, while risk-free bets usually don’t follow such restrictions.

How to determine the best sports betting bonuses of the moment?

Although what some consider “best” others may not, there is one rule of thumb that can help everyone: don’t claim bonuses for sports you have no idea about, because most of the time, they’re not worth it. For example, a website could have the opening offers for horse racing, but if you don’t know anything about it, you’re risking losing both the offer and any additional money you stake just because of FOMO.

What are the best free bet offers?

This also depends on your personal preferences, but for many—ourselves agreeing—the best free bet offers are those that come with the least number of strings attached. After all, finding out you have to stake exorbitant amounts just to qualify for a tiny free bet can really put a damper on your day. Also, many would include bonuses without a lot of disqualifying criteria among the best betting offers, so there is no need to jump through hoops.