Best Betting Sites – UK  (Updated June 2018)

Online sports betting is one of the most popular pastimes in the UK. Each week, millions of players visit bookmakers to wager on their favourite sports and teams. However, with an ever-increasing number of online betting operators, deciding where to play can be challenging. That is why our team offers in-depth and unbiased betting sites reviews so that you, the players, can find the best platform for your needs without having to spend money and test it yourself.
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Latest data strongly suggests that the most glorious chapter of the centuries-long history of sports betting is yet to be written.

Almost £10 billion was generated in wagers in 2016 alone, with nearly a third coming from online bets.

These statistics aren’t surprising. Ever since betting was legalised in the early 1960s, the UK gambling scene has been expanding. Sometimes at a slower rate, at others with rapid temps, the relationship between bookmakers and pundits has been growing in strength at all times.

Betting is such an integral part of the UK culture that it didn’t need much help to remain one of the most popular recreational activities.

Yet, it got it. As the age of internet technologies became an integral part of the homes and pockets of many, bookmakers and casinos alike were quick to embrace the change.

With the advent of modern technologies, the betting world entered a new phase. Placing wagers from the comfort of your home or on the go is becoming more common each year. Mobile-friendly apps, live bets and numerous bonuses for betting online are just too good to miss.

The best betting sites offer so many games and possibilities to gamble that having an app to filter things becomes a necessity. It is a handy extension, which enables you to be placing wagers at the right time, with the right odds.

After all, a mobile device can provide tonnes of outside information about the game at hand, helping you decide what the right course of action is.

But that’s not all.

Main Differences Between Online and Offline Betting

Using betting sites, on desktop or mobile devices, has a number of advantages over offline betting.

It is safe and quick. You can enjoy all the comforts of your home while increasing the thrill of the game.

HD TV? Surround sound? Friends? Comfy couch plus internet connection and you are there, enjoying quality time with quality people, in a quality atmosphere.

The top betting sites cover a staggering variety of games. With the power of digital technologies, they can be accessed in an instance.

What, you don’t quite fancy the odds? Check online for comparison at a glance, find odds that suit you and simply browse to another of the betting sites UK has to offer.

And if this isn’t enough, consider the no deposit free bet possibilities, the welcome bonus, the deposit bonus and other dealmakers out there.

In fact, probably the most negative aspect of online betting hides in its awesomeness. If you are not a responsible gambler, all the advantages and the ease of access could be quite tricky.

This is the dark side of all the lucrative offers. They can suck you in too quickly, submerging you in a dispiriting sea of wasted time, squandered resources and shattered inner peace.

New betting sites appear all the time, offering amazing free bets in an attempt to compete with the best online bookies, making it even harder to stop.

In case you think that sports betting might be having a negative influence in your life, consult with the good people at GamCare and BigDeal. They have helped thousands of people and hundreds of online betting sites and casinos to clear up their act.

Another difficulty with the sports betting sites is to find the best and most reliable one. They are simply too many and not all of them are exemplary in their dealings.

This is where we come in.

How We Evaluate The Best Betting Sites, UK

Welcome to where you can find your best betting site in the UK. A final destination for punters, who gamble with a clear-cut strategy, the data assembled by would enable you to bet with a whole new level of insight.

With the constant expansion of the UK betting sites list, one needs some serious research and appropriate guidance to find the best online sportsbooks.

We follow a rigorously detailed evaluation process in order to find and rank the most reliable betting outlets. We want to become the best punters’ resource to help bettors gain a deeper understanding of the markets and to play with the best odds on any given day.

First, we check the credibility of all new betting sites; UK Gambling Commission licenses them. Their license information and eventual history are examined carefully before we move on to see what betting options they provide.

This check goes hand-in-hand with tests of the ease of use and the odds they provide. We are particularly keen to see how the bet sites behave on mobile devices.

Of course, the bonuses and offers play an important role in the evaluation process.

After placing a few bets and earning some cash, we submit a withdrawal request. In turn, while processing the payment, we are able to judge the support team of the betting site.

Lastly, we examine the security procedures before deciding whether the site under scrutiny deserves to be mentioned alongside the best UK betting sites.

Review criteria:


•Betting options


•Ease of use

•Mobile support

•Bonuses and betting offers

•Withdrawals and deposits



•The best UK betting sites

• Credibility

It is easy to bet at established betting sites, but the scene is constantly changing and new websites are emerging all the time.

It is our job to be vigilant enough not to miss the new best online betting site when it emerges, but it is also our duty to warn against sites with bad odds and bad business practices.

Checking licenses and digging in the site’s history helps us gauge what we are dealing with, before opening an account and proceeding with the other evaluation criteria.

• Betting options

Naturally, the number and type of games covered is an essential factor in our evaluation. The more, the better, especially if the coverage is good.

We examine thoroughly the types of betting available, because not all UK betting sites cover the full gamma. Singles, doubles and trebles are quite common; horse racing odds usually can be played with Each Way bets, but Yankee and Super Yankee are not as common as one might think.

Heinz and Super Heinz are reserved for betting connoisseurs with unmatched understanding of the odds and strategic betting.

These and many other types of bets are particularly thrilling during live events. Good coverage, maybe a live stream, the number and type of bets offered in-play really add to the quality of any betting site.

• Odds and tips

Who offers the best football betting odds?

Who can calculate fair horse racing odds?

We are checking non-stop which bookmaker gives the best winning margin on any given day. Additionally, we also keep records of the trends so that we can say with certainty which the best betting site for football is and which horse racing betting site you should go to.

Data from greyhound odds, cricket betting odds, motorsports, tennis and a plethora of other sports is collected and compared to form a meaningful and reliable picture.

Not only that. Occasionally, we have experts providing tips and analyses for upcoming events. Pundits who suggest the best greyhound betting site or argue who will win the FA Cup, while Luis Hamilton is battling it out with La Scuderia Ferrari.

Who is the dark horse at the US Open?

Who will win the West Indies?

Stay awhile and listen. has all the answers!

• Bonuses and betting offers

The best betting site offers can be very tempting, indeed. Some offer an amazing welcome bonus with free bets / no deposit initial offer.

Others have come up with the enhanced odds scheme, which usually returns a hefty profit in the form of additional free bets.

While sign-up bonuses rarely change, running offers and promotions are something to look forward to at all times.

We find the best matched bets, free bets, no deposit bonuses and generally all betting sites’ offers out there.

When you see betting sites with mesmerising free bets, no deposit bonus offers, you should always check the terms attached to these seductive offers.

Unless you frequent, that is, because we check all betting site offers for you.

• Ease of use

Fast, informative, interactive and easy to navigate – these are the things we value in any website and even more so in sites for online betting.

Creating a good betting page is very difficult due to the sheer amount of information that has to be displayed. There are weekends when hundreds of events are taking place, with hundreds of betting possibilities for each one of them.

A functional betting site should give you all the means to sort through this jungle of betting possibilities and to find the events you want easily.

Besides the site functionality, we also examine the user control panel. How easy it is to find information, to change your profile details, to insert a new payment method, to get in touch with the support team, etc.

• Mobile support

Fully responsive web design is a must for any website, let alone the top betting sites.

Mobile internet usage is growing with exponential temps, and most online bookies in the UK are catching up nicely. Still, some can use additional optimisation.

In any case, sports betting sites with fast and functional mobile pages are rated higher.

• Withdrawals and deposits

Many betting review sites reverse the order, commenting the deposit methods first. The truth is that the deposits, in general, happen with minimum hassle, as without them no betting can take place.

Withdrawals, on the other hand, often are regulated with specific conditions and require some form of identity verification.

Additionally, the methods available for withdrawal usually are much fewer than those for depositing money.

For these reasons, we put a bit extra emphasis on the smooth withdrawal process.

• Support

A friendly and helpful support team is a huge plus for any online business. It has even greater value for an establishment, which deals with thousands of people on a daily basis and handles their money and personal information.

The level of customer support contributes significantly to the final verdict.

• Security

Plain and simple, security is crucial.

Personal data and payment details are easily the most sensitive type of data exchanged online.

How personal information is stored and handled is of utmost importance for all online businesses dealing with customers. Betting sites, new and old, have to demonstrate the will and ability to keep all personal data safe and used only for the purposes of betting and everything it entails.

Transactions are another thing that has to be handled with care. After all, betting is all about money changing owners.

We check the terms of service and the examine the security practices of all UK betting sites. We also dig for information to see if there have been security breaches and mishandling of sensitive data.

 The best UK betting sites

Based on the above criteria, we created a short list of the Top 5 UK betting sites, where you can be placing wagers against favourable odds, garnished with some sweet bonuses.

Make sure to check our Top 20 list frequently, as we are updating it regularly, as new UK sports betting sites earn their spot among the best.

• Bet365 – one of the biggest sports betting site in the world, Bet365 covers an impressive variety of sports. Superb live coverage and in-play betting options, a hefty number of live streams and a neatly organised website make them an excellent place to place a wager or two.

Usually, the Bet365 odds are among the most favourable ones.

Well-optimized for mobile phones, Bet365 has a nigh impeccable reputation, helped by their excellent support team.

Their welcome bonus is up to £200, which is quite reasonable.

• Sky Bet – a versatile and user-friendly, the Sky Bet desktop site awaits bettors, who wish to bet on everything. Knowledgeable, friendly staff supports a good variety of payment methods, which are needed, as Sky Bet does not shy away from offering good odds and decent payouts.

Their live coverage could be better, but it is good enough to make in-play betting quite enjoyable.

With a decent sign-up bonus and ongoing promotions and discounts, anyone who goes to Sky Bet betting site is bound to enjoy good times.

• Paddy Power – the Paddy Power sportsbook is rich and diverse. It covers all the popular choices but also plenty of more obscure sports. As a result, the blend of Paddy Power sports online betting opportunities and odds is unique.

Their live coverage and in-play betting are top-notch.

Even though their withdrawal times are not the shortest, the Paddy Power support staff is very helpful and courteous.

Probably the best feature of Paddy Power is their website. Simple and functional, it transitions to the mobile screen seamlessly, allowing you to browse and bet freely.

• BetVictor – one of the best football betting sites, BetVictor offers good user experience and great value for money. They cover a huge variety of games, with a particular accent on the Asian market.

Overall, the BetVictor online betting site could be a bit faster, but at least the data is organised neatly.

Live streams, decent bonuses and promotions, and a cash out option are really nice perks at BetVictor. Together with the quick and reliable withdrawal options, they make BetVictor one of the best online bookmakers in the UK.

• 888Sport – while 888Sport boasts a staggering variety of live markets, the overall odds could be a touch better. Still, they are highly competitive, with low betting margins adding an extra layer of attraction.

The main issue with this bookmaker is the 888Sport online betting interface. It could use a bit of reorganisation and optimisation, as a real-life sportsbook does not translate directly onto the computer screen all that smoothly. On the other hand, the 888Sport mobile site is pretty good.

888Sport has an impressive variety of payment options. So far, no other betting site, UK or worldwide, has come even close to the number of payment methods available.

Good customer support team provides timely help when needed, making 888Sport a good online spot for some action.


The search for the best UK sports betting site is ongoing.

Established bookmakers compete fiercely to stay on top, while the proverbial block sees a constant stream of new kids, who are trying to find their spot under the sun.

Here, at, you can always find reliable information and thorough evaluation of all major and emerging players, competing at the dynamic UK betting scene.

We are trying to give you the best odds, the most insightful tips and the most comprehensive overview of everything related to betting and sports in the UK.


Q: What are matched bets?

A: Matched betting is a way of making guaranteed profit, utilising the free bets many bookmakers offer.

Q: What is Profit Accumulator?

A: A matched bets service.

Q: What are the major types of betting?

A: Single is the most basic type of bet: select one event, bet on its outcome, collect the profit if you guess correctly. Accumulator relies on a number of selections to be victorious. Double and triple accumulators bet on two or three selections, hoping all of them to be successful.

Q: What is tipping?

A: Tipping is providing and receiving an inside information (unavailable to the bookies when they prepare the odds) about the outcome of a betting event. There are professional tipping services and many with higher entertainment value.

Q: What are odds?

A: Betting odds are the bookmaker’s estimate about the likelihood a certain outcome to occur. Based on the odds, you can calculate your potential earning. With good betting tips, your odds of winning increase.

Q: Why is it important to bet in UK licensed betting sites?

A: Online betting sites licensed to operate within the UK ensure an extra protection of the bettor’s rights.

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