21 Best Sports Betting Sites - January 2021
- Great selection of Esports
- Variety of promotions and payment methods
- Secure and regulated platform
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller, Skrill and Paypal not eligible. T&Cs apply.
- Creative Novelty Bets
- eSports included
- Fast Payouts
Minimum deposit of £10 using deposit code 30F – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T&C’s apply.
- Hundreds of Sports Leagues
- Bet on E-sport Events
- Constant Promotions
New Customers only; Min. deposit £15; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.
- Football only offer until Sep 20th
- Incredible on Mobile
- 24/7 Customer Support
- High Payouts
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
- Generous Friend Referral System
- Cashback Options
- £5 Minimum Deposit
18+ begambleaware.org. New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #Ad
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply.
- VIP club
- Reputable managing company
- Pay with PayPal
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits.
- Large number of sports markets
- Variety of payment methods
- Special betting opportunities
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.
- Virtual & eSports included
- Excellent features
- Casino and sportsbook
- Safe payments
New players only. 100% up to £50 sports bonus. Rollover: 17x deposit & bonus at minimum odds 2.00 within 365 days. Code: WELCOME19. If bonus is cancelled, bonus funds will be lost. Full terms apply. 18+, begambleaware.org
- Virtual & eSports included
- Constant Promotions
- Helpful Support Service
- Modern Website Design
18+. UK+IRE customers only. Certain deposit methods & bet types excluded. Min £5 first bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stakes not returned, restrictions apply. T&Cs apply.
- Bet on anything on Fast Markets
- Partial and Full Cashouts
- Boost your bets with KaramBOOST
18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of Ireland. Min deposit €10, minimum wagering on sport €20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one €10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET.Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs
- Up to 77% boost on acca bets
- Weekly leaderboards
- Over a hundred betting markets
The “Welcome bonus” is limited to one bonus per household. Aspire Global operates a number of casino brands (“Aspire Global’s brands”) and reserves the right to limit the number of Welcome Bonuses that may be taken up by a player across Aspire Global’s brands in the following way. By claiming this welcome bonus offer at Hopa, you are prohibited from claiming a welcome bonus at other Aspire Global’s brands. Any attempt to try to deceive management by registering multiple accounts within Aspire Global’s brands in order to gain bonus money, may be deemed as bonus abuse and may result in the account(s) being suspended and the removal of your funds.
- 24/7 support
- Variety of payment options
- Secure and safe
New Players Only. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned, maximum Conversion £20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits.
- Generous promotions
- 24/7 online chat
New Players Only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20. Excluded Skrill deposits.
- Massive bonus section
- Many payment methods
- Virtual sports betting
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real money balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max. conversion £20. Excluded Skrill deposits. Full T&C apply.
New customers only. Min deposit £10 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Valid for 7 days, each Free Bet must be used in its entirety.
- Best Live Streaming Service
- Countless In-play Betting Options
- Great on iOS & Android
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
- Virtual & eSports included
- Fast Withdrawals
- Smooth Payments & Withdrawals
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.
- Virtual & eSports included
- Great Mobile Apps
- £30 Welcome Bonus
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. T&Cs apply.
- Virtual & eSports included
- Live betting feature
- Combo Boost offer
- Casino, poker and sports 3 in 1
18+ / CUSTOMERS WILL BE AWARDED £15 IN FREE BETS AND £15 IN FREE SPINS FOR CASINO AND VEGAS NEW CUSTOMERS ONLY / FREEBETS VALID FOR 3 DAYS FREE SPINS VALID FOR 30 DAYS / T&Cs APPLY.
Welcome to Our Comprehensive Guide to the Top Betting Operators in the UK
Good fortune is more than just a matter of luck – you need someone to help you make sense of it all and give you a hand in navigating all the pitfalls. That’s why we test and review the mushrooming number of sports betting sites, bringing you only the top choices.
While we focus on identifying the best sports gambling sites, you can focus on making cash and having fun.
So How Do We Do it?
We deposit funds into a fresh account.
We claim bonuses and evaluate restrictions.
We place real bets on real events using real money.
We evaluate banking, security, and support.
We write reviews according to our strict evaluation protocol.
How We Evaluate Trustworthiness
of All UK Betting Sites:
We establish whether the reviewed betting companies hold necessary gambling licences in the UK and abroad. This is done by verifying their registration numbers with the UK Gambling Commission and other relevant bodies.
We examine the reviewed company’s experience in the market.
We conduct a background check on the operators behind each site. This includes looking at their reputation and track record.
We scour the internet and compile user reviews and potential customer complaints about the betting site in question and its parent company.
We inspect the operator’s banking and privacy options with actual cash deposits and withdrawals. The speed of transactions, site security, and payment options are compared to market standards.
The Detailed Review Method We Use to Assess Betting Sites UK
Betting site reviews are important for verifying the legality of the providers. The gambling industry is subject to very strict legal guidelines, and we make sure that the sites we review are licensed by the UK Gambling Commission. Moreover, we examine whether they adhere to the licensing body’s regulations as well as country-specific rules.
Verifying that a gambling site is licenced is crucial and not just from a legal perspective. Licensure serves as a guarantee that the site is safe and fair.
Our list only includes regulated and licensed online gambling sites. Of course, this is just the first step in reviewing each of the platforms.
To be ranked as one of the best betting sites UK punters can wager on, the platform needs to fulfill a string of requirements. The first relates to user experience. This encompasses the design and performance of the website, the clarity of the user interface as well as the visuals in general. We examine how quickly the site loads, whether it’s optimized for mobile use, and whether the provider has a mobile application. User experience is a term we use to sum up our overall opinion of the usability of UK bookies online. In individual reviews, we detail the feel and optimization of the website and the betting experience as a whole.
Bonuses & Free Bets
The best betting website can also be identified through its generous promotions and bonus offers. Welcome bonuses, deposit bonuses, daily promotions and free bets for those interested in matched betting are all taken into consideration when evaluating gambling operators. Figuring out which bonuses are actually beneficial for the user is no easy task. Many betting sites and their offers might appear generous while concealing ludicrous roll-over requirements or other restrictions in the fine print. That’s why our evaluations of bonuses, promotions, and free bets always encompass all the rules regarding the site’s bonuses. These include prerequisites to be eligible for bonuses, roll-over requirements, withdrawal options, and more. Betting sites’ free bets with no deposit offers seek to lure punters using flashy headlines. That’s why we test each and every bonus offer on the reviewed site, providing you with a more accurate description of what it actually consists of.
Sports & League Variety
Online betting sites strive to have a broad selection of sports and leagues to bet on. But no provider can cover everything equally, and most end up focusing on a certain number of sports. Many UK operators traditionally focus on football or horse racing. But the global turbulence caused by the coronavirus pandemic and the rising popularity of esports has prompted every single best betting website to turn to CS:GO and LoL betting. The trick to finding the provider best suited for your needs is not by looking exclusively at which one offers the broadest selection but at those that focus on the sport you’re interested in.
Types of Betting
Having a variety of leagues and sports is a plus, but having different types of bets is essential. In addition to standard win bets, handicap and ACCA betting schemes are among the most popular types of gambling. These should be included within the best betting offers in order for the provider to stand out in the market. While many users enjoy the regular win bets, experienced punters know that other betting schemes enhance your gambling experience and boost your earnings. Therefore, no betting site review is complete without a thorough examination of the betting types. In our reviews of the top betting sites, we test, list, and describe the different types of betting on offer. Some operators go above and beyond, offering unique bets or custom and user-made ones. Furthermore, some sites allow live-streaming, providing you with a complete gambling experience.
Even the most experienced punters need help at times. Being able to turn to a diligent customer support service is essential when it comes to website glitches, account problems, or transaction issues. Even when playing on the very best online betting sites, you’re bound to encounter certain issues. The biggest betting companies in the UK offer support across multiple channels, including live chat, email, phone, and social media. Aside from availability, we score providers based on responsiveness and how polite and courteous their staff are. In short, customer support on gambling websites should always be available to lend a helping hand when you run into trouble.
Banking & Payment Policies
Money makes the world go round, especially the gambling world. The more options you have to get that money, the better. All betting sites tend to offer several deposit/withdrawal options, which we tested out. Credit card transaction options are standard and can be found with practically any operator. Many providers allow wire transfers, cryptocurrencies, and services like PayPal and Skrill. Punters always welcome having a long list of choices, especially those who are not comfortable with leaving their credit card information with new UK bookmakers. While we do examine each provider’s privacy policies and safety measures, there is no real way of testing them. Furthermore, details about their security systems, aside from the encryption they use, are not made public for security reasons. That’s why we only recommend providers that are licensed by the UK Gambling Commission, which requires all licensed UK betting sites to be secure.
Read more about our philosophy and how we came up with itOur Approach
The Best Odds of Finding a Great Betting Website
Our goal is not to tell you which provider you should choose or which one is best for you. Different gamblers have different needs, and you should figure out what you’re looking for in a gambling site before choosing one. Some of the things you should have in mind when choosing a provider is the kind of sports you are most interested in, the kind of bets you prefer, and which transaction options you’d like to use. Other equally important metrics help to differentiate similar competitors. Our job is to provide you with the best and varied picks for online betting websites and leave you to make your choice and find the best sports betting websites.
Finding the Optimal Gambling Experience
The term ‘gambling experience’ is somewhat vague. No one can tell you upfront whether a certain site will feel just right to you. However, we examine very concrete features and metrics that will help you in your search for the optimal operator.
Whatever your betting needs, the betting site you use should be optimized and enjoyable. Here’s some advice on what to look out for during your search and what we examined in our reviews.
Your first contact with the website is its user interface. The color palette, the layout of the navigation bars as well as overall site optimization are all important things to keep an eye on.
Look at how the brand behind the site treats its customers, the generosity of their promotions, and whether they focus on consumer satisfaction.
Give the latest betting sites a chance if they’re enjoyable to use. They might not be superbly optimized at their launch, but new quality sites tend to improve over time.
Zeroing in on Rewarding Bonuses & Promotions
Bonuses and promotions are some of the main tools used by these sites to attract customers and stand out. Many online bookmakers have sign-up offers, including deposit bonuses and free bets that you should absolutely capitalize on.
But a word of caution: there is absolutely no way to ‘trick’ the system and bet for free without putting down, and potentially losing, real cash. Furthermore, some bonus promotions might have higher roll-over requirements, making a seemingly generous bookies bonus offer not so generous in reality.
The healthiest way to look at bonuses is to consider them a welcome addition but not as a crucial part of your decision. While bonuses can tell us a lot about a brand’s treatment of its customers, you should look for a provider that suits your overall needs. Bonuses are temporary, and if the site you’ve chosen is otherwise unenjoyable, you’ve just wasted your time and money. The only thing you are doing is potentially capitalizing on short-term betting site offers.
Betting on your Favorite Sports
Whether you’re a football fan, horse racing fanatic, or an esports aficionado, there’s a provider out there for you. Some operators specialize in one or two particular sports and offer a broad selection of leagues, while others try to cover as many sports as possible.
Some providers even offer bonus bets for a particular sport, which is great news for the fans and definitely something to keep an eye out for. Having a wide variety of leagues at your disposal also enhances the betting experience, giving you more options to bet on, especially for multiple bets. You should also check out esports betting sites that are growing in popularity with bigger and more professional leagues springing up every day.
Playing Your Way
Good betting sites can be recognized through the variety of betting options they offer. Options such as ACCA betting lead to hefty winnings if you have knowledge and luck, while live betting – gambling on ongoing games – accelerates the pace, or perhaps accumulator betting.
We’ve already talked about matched betting, which allows you to use the money and the free bet gained through bonuses and turn them into real, withdrawable cash. Handicap betting as well as sport-specific bet types are always welcome because more options equal more fun and more chances to earn.
Putting Down Money Without Worry
Time is money, especially in the gambling world. Wasting time on lengthy deposit or withdrawal processes can quickly sour your mood. As such, we recommend paying special attention to a provider’s banking options and policies. A site can be extremely fun to use, but that’s worth little if it takes five days to actually deposit cash.
Our advice is: read the fine print. Take a few minutes and check out the estimated transaction times on the bet sites you’re interested in as well as their payment options. You should also familiarize yourself with the minimum deposit and withdrawal amounts.
Your Money – Your Choice
Never feel pressured by anyone to choose a particular provider. No one, including us, can know exactly what you need. The best we can do is give you an honest, in-depth review of each provider listing all the important features and the pros/cons. While only you have the final say in which operator you choose, our reviews can help you make an informed decision. Our devoted team makes sure each review has all the information you might need. Furthermore, all of the providers on our UK betting sites list are what we consider to be the best of the best – you just need to figure out which one suits your needs.